The KMC/USM booth at NAMM 2018. At 6400 sq. ft. it is one of the largest booths on the show floor, encompassing 25 top brands. Our challenge was to create a shopping mall vibe where each brand served as is it's own store, while using fixtures from the last 3 shows and at a fraction of the budget of the previous year's booth- which came in under budget.
My Role: Strategy, show planning, layout, art direction, graphic design, photography, video production for 12 screens, scheduling and managing artists and gear for a live stage filled with acts on the hour for all four show days and managing the construction contractor.
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The USM booth at NAMM 2013. At 3600 sq. ft. it encompassed 10 top brands. Our challenge was to create the look of a modern art gallery where each brand is showcased as art.
My Role: Strategy, show planning, layout, art direction, graphic design, photography and managing the construction contractor.
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