These are a series of current e-blasts for SEG account Packaging Corporation of America. The target audience are manufacturers; the goals are to educate new clients about PCA and engage new business.
My Role: Art Director, Graphic Designer
This is a series of e-blasts accompanying new gear launches and announcing specials for various brands within US Music/Jam Industries. The target audience were music store owners and buyers and the goal was to increase engagement. Our open rates exceeded 24% on each where industry standard is between 15%-20%.
My Role: Art Director, Copy Writer.