Washburn Guitars- An authentic Chicago original since 1883. As the second oldest acoustic guitar maker in the U.S., we wanted to respect the historical legacy while also showcasing a modern line of electric guitars in a way that appeals to the core audience along with new players as well.
My Role: Strategy, Art Direction, Principle Photography, Copy Writing
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Parker Guitars- The most technologically advanced guitars on the planet. Utilizing materials that were unique to guitars at the time, such as carbon fiber truss rods, body reinforcement and stainless steel frets, Parker Guitars set themselves apart from the crowd and appealed to a more technically minded advanced player. Our goal was to keep a clean technical feel while not forgetting that we were speaking to a fanbase comprised largely of rock musicians.
My Role: Strategy, Art Direction, Principle Photography, Copy Writing
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Randall Amplifiers- We are METAL. Randall has long been the flag bearers of the metal movement. Players like Dimebag from Pantera, Kirk Hammett from Metallica and Scott Ian from Anthrax paved the way for the next generation of Randall users. Keeping this in mind on the eve of our 40th anniversary, we decided that it was time to update the traditional all black austere metal trope and let the new wave of metal players know that Randall still makes "the loudest most badass amps on the planet".
My Role: Strategy, Art Direction, Principle Photography, Copy Writing
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Jay Turser Guitars- Guitars made for players. Turser guitars have traditionally appealed to serious intermediate players who are ready to step-up their game, but who couldn't afford over-priced traditional "pro-level" guitars. By offering value-minded players the ability to acquire the types of guitars that they've long coveted at prices that they can afford, Turser literally created the vibrant after market upgrade scene that dominates YouTube and Ebay today. Our challenge was to present these instruments in a way that respected the heritage of the music associated with each body shape, while driving home the point that these are made for everyday players who are serious about their music but don't have the ability to obtain a vintage original. To put it simply, these are guitars made for players...
My Role: Strategy, Art Direction, Principle Photography, Copy Writing
